By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman
This booklet provides the most recent study and up to date stories within the box of nationwide model and personal label advertising and marketing. It covers quite a lot of themes, together with retailing, advertising, common company, psychology, economics and facts. It addresses various components of software, similar to model naming and packaging judgements, fee elasticity, positioning, branding, customer motivation, on-line groups, monetary quandary, innovations in development and mature inner most labels. The contributions are prepared in response to the subsequent subject matters: shopper behaviour, strategic judgements, branding, marketplace tendencies and theoretical learn. The publication offers a suite of unique, rigorous and proper contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.
Read Online or Download Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) PDF
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