Download Airline e-Commerce: Log on. Take off. by Michael Hanke PDF

By Michael Hanke

From the few tickets that have been bought via Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, international on-line commute has grown to generate at the present time greater than part 1000000000000 funds in annual profit. This improvement has introduced major adjustments to the airline enterprise, trip markets, and shoppers. at the present time, airways around the globe not just use e-commerce for affiliate internet marketing and promoting but additionally as a platform to provide certain companies and services that experience no counterpart within the actual world.

This ebook is an in-depth advent to airline e-commerce. It covers a huge scope of parts which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web purchaser service

  • E-commerce organization

  • E-commerce strategy

Written by means of an airline e-commerce specialist and illustrated with quite a few examples of top airways during this sector, Dr. Hanke offers for complete "behind-the-scenes" info of ways airline e-commerce works. This e-book is a vital better half for college students and practitioners alike since it permits the reader to obtain a radical beginning of airline e-commerce. additionally, the publication allows the reader to understand the ramifications of airline e-commerce in yes company components and to take potent motion for a winning e-commerce strategy.

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